One Nine Eight Five
“Best Sustainable Homeware & Soft Furnishing Brand 2023 – London”
SME News, British Made Awards 2023
Welcome all, to the Interior
Est. 2016
One Nine Eight Five is a London-based sustainable British design studio specialising in home furnishings, original artworks, vintage finds, collaborations, and commissions.
The brand was created with the goal of bringing self-expression and comfort to homeware. After working in the fast fashion industry, founder Eleanor Nadimi set out with a clear mission: to create unique pieces that reduce waste without compromising on design. Drawing inspiration from art and mid-century architecture, her creations blend bold aesthetics with everyday functionality, resulting in tactile, cosy textiles that embrace distinctive and functional living — crafted to make your home stand out, every day. Welcome all, to the interior.
From the beginning, One Nine Eight Five has been driven by a commitment to quality and sustainability, a promise it continues to uphold. The brand consciously avoids fleeting trends, focusing on contemporary design and circular production processes, including the use of recycled fibres in their textiles. This approach aligns with the global movement toward businesses that act as a force for positive change.
Originally starting with cushions, the collection has naturally expanded to include a wider range of soft furnishings, original artworks, vintage furniture, and accessories. The aim is to empower people to create joyful, authentic spaces in their homes every day, with pieces that are made to last. The new addition of original artwork reflects Eleanor’s belief in a more inclusive approach to design — one that focuses on talent and creativity over background, education, or status.
Collections
Our soft furnishings range includes decorative yet functional cushions, throws, table linens and soon-to-be-released upholstery fabrics. Each piece is made from responsibly sourced, high-quality fibres, offering striking homewares suitable for both indoor and outdoor use.
Our accessory line began as a way to repurpose offcuts from our cushion production. As the brand grows, we remain committed to creatively using offcuts to develop new products that might otherwise never exist.
Our newest offering includes original artworks from artists we admire, selected purely for the aesthetic value of their work. We embrace talent from all backgrounds, focusing on creativity above all else.
Adding vintage pieces to our offerings felt like a natural progression. We’re aware of the impact of a throwaway culture, and through this category, we aim to give timeless pieces a new home where they can be cherished for years to come. Sign up for our newsletter to be the first to discover our monthly vintage drops.
Specialist Collections
Throws are crafted from recycled cotton and traditionally finished with either a blanket stitch or fringe. The yarn is sustainably sourced by collecting textile waste from garment factories, breaking it down into fibres, and re-spinning it into fresh yarn. The fabric is then woven, brushed, and sewn using traditional techniques in British mills creating a circular economy within our production process. Made for everyday, designed to last.
The Woman Collection is designed and dedicated to celebrating the beauty found in every body. The aim is to help raise awareness about the pressures of growing up in a society that obsess over concepts of what is beautiful. 15% of all profits from our Woman collection are donated to Beat, the UK’s eating disorder charity.
Meet the founder
Eleanor Nadimi is textile designer, artist, design and colour consultant. Her love for vibrant design and the belief that home is a place of relaxation, memories and everyday joy drives her work. She is a speaker on mindful manufacturing, branding and ethical design and takes pride in mentoring emerging talent through teaching roles at institutions like the Royal College of Art and University of the Arts London.
Eleanor is always interested in new collaborations and projects, so feel free to reach out.
